EL AL is spreading it's wings, literally and not just figuratively this year and going boldly where no airline has gone before. In an effort to leverage the EL AL brand name and take a bite out of the mushrooming Israel tourism market, the official Airline of Israel is bidding to become THE one stop shop for all tourists planning their trip to the Holy Land. EL AL recently introduced "EL AL Vacations" which is a sophisticated, but user friendly, online booking engine where you can book your flight, hotel, car and daily tours in seconds and at significant discounted rates. EL AL is attempting to simplify the booking process and travel to Israel by offering a wide variety of accommodations and tourist services but the caveat here is that it is bundled with a flight to Israel, which is something that no other online travel booking apparatus can presently accommodate.

"Basically, we are trying to revolutionize the way tourists to Israel approach their travel plans" says David Assouline, who is the General Manager at EL AL Vacations. "We obviously can accommodate the backbone of their travel to Israel which is of course the flight, so why not leverage the great relationships we have with our travel partners and offer the complete package under one roof?" added Assouline. The online booking engine is very user friendly and allows the user to research hundreds of combinations of hotels, cars, daily tours and flights and at very competetetive rates. This is the first time El Al has attempted something so revolutionary in the online travel booking industry and with the trend to order travel products and services online on the rise, EL AL's timing seems to be impeccable. The mantra at EL AL Vacations is that "booking a trip to Israel has never been easier" and combining the available technology, their longstanding travel partners, and of course EL AL's dominance in the market and loyal customers, they just may be on to something.